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Branding activities

Sweet Global to the Future Together

On March 6-7, a grand ceremony marking the completion and commissioning of the annual production of the large-scale and state-of-the-art production base of Jinduoduo Food Group (hereinafter referred to as Jinduoduo), a top 100 global candy company, as well as the Global Dealer Conference and the First Greater Bay Area "Creativity + Nutrition" Candy Industry Summit Forum, was held at Jinduoduo's new factory in Jiangmen, Guangdong. The two-day, four-event extravaganza, which included an innovative candy dinner party, was attended by numerous renowned figures from both home and abroad, making it a major event in the Chinese candy industry.

As Jinduoduo Food Group celebrates its 20th anniversary in 2024, this event not only showcases the company's outstanding position as a top global candy company and a leading domestic candy enterprise in China, but also underscores its significant role in global brand building and promoting cultural exchanges between Chinese and international candy industries. The event was attended by a total of 600 guests and representatives from 28 countries and China, including Zhou Peishan, Vice Mayor of Jiangmen City, Zheng Danhui, District Chief of Jianghai District, Jiangmen National High-tech Zone, Bian Zhenjia, former Vice Minister of the China Food and Drug Administration and President of the China Nutrition and Health Food Association, Professor Stoddart, Nobel Prize-winning scientist, Professor Jin Zhengyu, Academician of the Chinese Engineering Academy and Professor at the Food College of Jiangnan University, Yu Lu, Vice President of the China Food and Native Produce & Animal By-products Import and Export Chamber of Commerce, Yao Yujiang, Chief Information Officer of Xinhua News Agency, Tony, President of the American Candy Association, Marco, CEO of Ferrara, the largest candy company in the United States, and Murata Tetsuya, CEO of Kanro, the largest candy company in Japan. Retailers, dealers, suppliers, and media representatives also gathered to witness this milestone event for Jinduoduo Food Group and to discuss and exchange ideas on the development of the candy industry in China and the world. The successful conclusion of these series of events signifies that Jinduoduo has entered a new era of enterprise branding strategy 5.0, powered by the dual engines of "creativity + nutrition," injecting strong momentum into its global development layout. In particular, the holding of the Candy Industry Summit Forum has not only provided valuable insights for the progress of the Chinese candy industry but also contributed wisdom and strength to the prosperity of the global candy industry.

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Address:6th Floor, Xinruike Technology Building, No. 32 Taohua Road, Futian Free Trade Zone, Shenzhen, Guangdong Province, China
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